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“We see customers making CRM their first purchase, and then we want them buy Sales Navigator” as a companion offering. “We are closer to Salesforce than we’ve ever been,” said Camplejohn. Over the past several years, LinkedIn has moved away from competing directly with Salesforce to seeing the company as a strategic partner. Previously, you had to go to Salesforce’s AppExchange online store to get Navigator if you wanted to get it from Salesforce.
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Camplejohn reports that integration is now live and includes a promo link to use Sales Navigator for 30 days for up to 10 users with a free license. Salesforce announced plans at Dreamforce last September to preinstall access to LinkedIn Navigator in its winter release of Salesforce Lightning.
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“The Coach feature enables hundreds of thousands of users to understand how to do something without having to schedule a training session or spending a lot of time trying to get help from colleagues or elsewhere,” said Camplejohn. Exclusions help get less noise in search results,” said Camplejohn.Īnother new feature is a Sales Navigator Coach that provides short online tutorials on how to use specific Navigator features. “We hear from hundreds of thousands of users that they want to exclude specific items in search. For advanced lead searches, you can now exclude Geography and Industry.
The search exclusions feature lets you narrow a search by excluding any of seven attributes: Company, Geography, Seniority Level, Title, Function, Industry and School. Search has been enhanced with more search options, specifically the ability to exclude certain items. He noted that while sharing is a simple matter of selecting a share option, it is an option and not done automatically or by default because that could generate more information than others in the organization want to receive.
The custom lists feature is designed to let users easily jot down notes on a Saved Lead or Account and filter the list to show, for example, groups of people who have changed jobs in the last 90 days, people who have posted on LinkedIn in the past 30 days, or companies that have had senior leadership changes in the past three months.Ĭamplejohn said over half a million custom lists were generated last quarter, an amount that figures to grow substantially with the ability to more easily share them. Custom lists were a key new feature in the last quarterly release of Sales Navigator now the company has added the ability to share those lists of customers and notes to others such as sales development reps and others trying to get meetings with prospects, promote webinars, etc. The “team” aspect is a reference to collaboration features in the new version.
“This time the theme is that selling is a team sport,” Doug Camplejohn, sales solutions head of product for LinkedIn Sales Navigator, told eWEEK.
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LinkedIn releases an update to Navigator every quarter with a theme that describes the key features. A new release of LinkedIn’s Sales Navigator sports several features designed to help companies better find and manage their sales prospects.